5 Key Components of Great Posts (on LinkedIn)

There are so many times every day that I see great articles/blog posts, but so few times that the author does a great job of creating a winning piece. There is one article shared on LinkedIn today that has all the right components. I’d give it an A+.

Here’s the link: Can Angela and Tim Create Apple 3.0 or Not, by Steve Tappin, Chief Executive, Xinfu, Host BBC CEO Guru & Founder, World Of CEOs

5 Components of Winning Posts

So what makes this an A+ post? I would say it was the combination of 5 components.

1) Timely: The announcement: Burberry CEO Angela Ahrendts to join Apple hit the wire only a few hours ago and Tappin’s article is already live.

2) Adds to the Conversation: This is not your run-of-the-mill repeat of an existing news story. It adds Tappin’s unique point of view and adds to the story by analyzing the leadership style of both Ahrendts and Tim Cook.

3) Nice and Relevant Images: Rather than just select some off-the-shelf image to accompany the story – or even just a picture of the two CEOs – the article includes some custom graphics that add to the story by explaining the concepts within.

4) Invites Engagement: Usually, there are a bunch of links to help you share a story you like. Tappin goes so much further by inviting engagement – he asks you to ‘like’ if you agree with his premise, ‘comment’ if you’d like to weigh in with your thoughts on one of the three scenarios he proposes and THEN he adds some follow buttons.

5) Builds Credibility & Intrigue: Most bios at the bottom of the page are boring and easily forgettable. Tappin says this about himself in his bio, Steve is a personal confidant to many of the world’s top CEOs. Now that got you to pay attention, didn’t it?

Now, if I only had time to follow my own criteria each time I wrote a post!

One More Thing! Following in Tappin’s footsteps:

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Give this post a LIKE if you agree that these are the right components of a winning article or post.


Comment if you believe I have missed a critical element!

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