Why become a thought leader? Career insurance…From Post in the UK Business Reporter

In earlier posts, we explored what a thought leader is and how thought leadership is different from PR and marketing. Now you might be asking why you should make the journey from leader to thought leader. After all, there isn’t any research that I know of that proves that those that become thought leaders are always better paid or better off.

Yet what I have witnessed is that thought leadership is often the key that unlocks a whole new level of professional achievement as well as career and personal satisfaction.

If you’d like to increase your strategic visibility – by which I mean credibility and standing with the people who matter – then thought leadership is one of the easiest paths to achieve that. I’ve seen thought leaders become rainmakers who attract customers for their products, clients for their services, partners for their companies, followership for their blog, readership for their books and funders for projects they have underway.

Read more in the UK Daily Telegraph Business Reporter.

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